No two donors are exactly alike, and your auction lineup shouldn’t treat them that way.
One donor may picture the perfect getaway as cool mountain air, waterfalls and a quiet afternoon at the spa. Another wants the energy of Formula 1 and access that takes them beyond the grandstands. Someone else would happily spend the day winding through Kentucky horse country with a bourbon tasting waiting at the next stop.
That’s why a strong auction lineup isn’t simply about having more experiences. It’s about offering the right mix of experiences to get different donors excited about bidding.
This week, we’re spotlighting three very different ways to do exactly that.
Elevated Escape in Highlands, North Carolina
There’s something particularly appealing about a destination that doesn’t make you choose between adventure and relaxation. This experience gives three nights in the Blue Ridge Mountains where waterfalls, scenic overlooks and the charming town of Highlands create plenty to explore.
A Nordic Spa experience adds time to slow down and recharge, while guests can make the trip their own with a choice between 18 holes of mountain golf or a private, customized adventure exploring the surrounding area.
It’s a getaway that can appeal to the golfer, the outdoor enthusiast or the couple simply looking for a beautiful place to escape for a few days.
F1 Experience – Miami Grand Prix
For donors who want energy, excitement and something they’ll be talking about long after the event, it’s hard to compete with Formula 1. Your donors can go beyond the grandstands at one of the biggest race weekends in the country with three days of F1 action.
But the real appeal goes beyond simply watching the race. Guests receive exclusive F1 Experiences access that includes a pit lane walk, guided track tour, Championship Trophy photo and appearances by an F1 legend, current driver or media personality.
It’s the kind of access that turns attending a sporting event into an experience.
Thorough”Breds” and Bourbon
And then there are destinations that are simply better experienced than explained. Kentucky is one of them bringing together the Bluegrass State’s most famous traditions: legendary Thoroughbreds and Kentucky bourbon.
Guests explore horse country before visiting Woodford Reserve and Castle & Key, with a private luxury SUV and driver handling the transportation for the day. A two-night stay in Lexington gives them time to enjoy even more of the Bluegrass while they’re there.
It’s distinctly Kentucky and an experience that works particularly well for two couples or a group of friends.
Build an Auction Lineup With Something for Everyone
Giving donors distinctly different experiences means giving more people in the room an opportunity to find the one they want to win. And when that happens, browsing can quickly turn into bidding.
Giveback XP offers 140+ handcrafted travel and event experiences designed specifically for nonprofit fundraising auctions. Organizations pay only when an experience sells and keep 100% of the amount raised above the package cost.
