Hospital & Health Foundations · Silent Auctions

How do we raise more when our hospital foundation gala has plateaued?

Silent auctions for Hospital & Health Foundations: add travel packages that match a room where people book their own trips.

Sound familiar?Your Hospital & Health Foundations gala raises about the same number every year. Costs keep climbing, and the board wants growth without adding staff or another event. The auction can be the fastest lever if the catalog matches a room full of donors who could book their own travel and bid because it is for the hospital.

A hospital foundation gala is often the biggest in town. The room has corporate tables, high ticket prices, and professional foundation staff. Your board and committees care about optics and process, so every auction item has to clear a high bar. A plateau happens when the catalog stays below that bar. Gift baskets will not move donors who could book their own travel. Those donors bid anyway, but only when the item matches the room, like Formula 1 or the US Open.

Adding travel and experience packages costs nothing upfront. You only pay for an experience if it sells, keep 100% over the cost, and can sell experiences multiple times if the bidding gets hot. The number you choose depends on your crowd size and the room. A recommended starting bid is 15 to 20 percent above cost, so the first bid already makes money.

This week, look at your current auction catalog and mark the items that would feel out of place at a corporate table. Then contact Giveback XP to browse over 140 travel and experience packages. Reserve the ones that fit your room: Formula 1, the US Open, private villas in Italy, France, or Spain. There is no cost to reserve, and you are not too late. Items can be added the same day as your event.

When the gala closes, the auction adds new money from the same room and the same night. Packages often sell 30 to 50 percent above your cost, and a hot item can go to a second bidder for double profit. The board sees growth without new staff or another event. The process is simple: pay only for what sold, keep the rest.

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