Experiences Based on Category What are Donors Buying?

Since June 1, we have participated in 103 virtual galas, golf outings and hybrid events. We’ve analyzed experiences donors are buying to gain further insight into what is working for organizations.

Percentages of Experiences Sold by Category:
Outdoor Adventures – 42%
Food, Wine & Spirits – 29%
Sports – 18%
Entertainment – 9%
Other – 2%

Of the above sold experiences, 48% are regional experiences to the organization’s location within a 4-5 hour drive for donors and 52% of experiences sold involve air travel — a good sign donors are willing to travel to distant destinations when the time is right.

Prior to launching Giveback XP 5 years ago, our team owned and operated fly fishing and adventure programs across the globe for 20 years. With 42% of experiences sold in events having an outdoor theme, it certainly plays to our area of expertise.

Here are a few new experiences we’ve recently added that have gained traction in events: Red River Gorge 3-night stay with Kayak Excursion, Explore Hot Springs, Arkansas, Nashville Stay & Play, 12th Man Backyard Tailgate, and Indy Stay & Play.

As always, if we can help you, let us know?

1-888-573-2220 or Contact Us